Meet the vintage styles

Meet the vintage styles

Own Your Dreams, the campaign

Own Your Dreams, the campaign

The Suarez Sisters on Gigi Holidays

The Suarez Sisters on Gigi Holidays

Mini glasses, maxi personality

Mini glasses, maxi personality

Rimless Dubai & Singapore

Rimless Dubai & Singapore

GIGI Barcelona

SS18 Campaign by David Gomez Maestre

SS18 Campaign by David Gomez Maestre

Gigi Barcelona is launching its first campaign around Own Your Dreams claim. Inspired by lucid dreams, the campaign is placed at a midpoint between reality and fiction, between the world of dreams and the appearance of reality. Therefore, it invites spectators to explore this intermediate universe.

GIGI Barcelona
GIGI Barcelona

Given that lucid dreams are those that can be directed by the person in question, the concept behind Gigi Barcelona’s campaign delves into the idea that we are able to take up the reins of our lives and adopt an active posture towards our reality. Seeing how characters use their minds to intervene in their dreams gives us the idea that, as individuals, we can act and intervene in our reality thanks to the thoughts that we generate.

GIGI Barcelona

The first film by Gigi Barcelona is called “The Relay”. It is directed by Claudia Mallart, written by Leticia Sala and with the creative direction by CLASE studio.

GIGI Barcelona

In this film, we see a series of characters connected by actions that apparently seem to be by chance, which invites spectators to move deeper into this hybrid between reality and fiction. The photography for this campaign presents a sophisticated, highly colourful universe, with a component of mystery, along with elegant textures.